Ford Ka

First conceived in 1992, the KA was a first for the Ford Motor Company in terms of breaking into the sub-b car market. Working at the Ford headquarters in Detroit, Michigan, Joel was integral in the design and production of the KA;s interior and external colour and trim.

Together with a small team of designers, Joel (nee Rapaport) worked on numerous design themes and ideas before the first concept vehicle was launched in Geneva in 1993. With its commercial release in 195, the KA proved to be a modern, young vehicle imbued with style and sophistication.