Seafolly Ladies is a quintessential Australian swimwear brand. Their first flagship store was designed by SJD to reflect the carefree lifestyle of coastal living. The store’s unique craftsmanship begins with entry to the space via a solid oak door engraved with ‘Seafolly’ and extends to high end detailing such as the end grain counter-top and ‘drips’ of resin that give the impression of water seeping through the timber cracks.
Materials such as natural timber and raw pylons in earthy sandy tones evoke a relaxed interior further enhanced by casual wrap-around hang-rail fitting rooms and nautical striped bench cushions. Display fixtures cleverly integrated into the floor showcase Seafolly’s vibrantly coloured apparel.